​

​

Problem: 

Today, 1 in 4 young people struggle with anxiety and depression. But, in many parts of the world, struggling with mental health is considered a weakness.

                        
Insight:

Depression doesn’t always look like depression and anxiety doesn’t always look like anxiety.
 

Strategy:

Put an end to the “strong friend” illusion and empower people to get real about their struggle by showing that things are not always what they seem. 

​

To Communicate:

 Seeking help for mental health is much braver than pretending to be ok. ​