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the strategy

in a nutshell


Holiday 2 for $5 | Burger King

Task: Develop a 2 for $5 campaign to refresh and bring new news to the deal without changing the product lineup (Whopper, Big Fish, Chicken Fries, Original Chicken Sandwich)

Challenge: How can we keep the interest levels high despite the lack of novelty?

Audience: Americans that are confined to their homes 24/7 with their families or roommates during the lockdown.

Insight: When we have to share the same space 24/7, falling out is just a natural consequence, but with the holidays comes the opportunity to restore harmony. 

SMIM: 2 for $5. A great way to offer peace.





the idea
Ding! fries are done

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To help restore the harmony at home, Burger King will harmonize.  Leaning into holiday traditions, Burger King surprised people who ordered Burger King randomly with a Carol, singing the praises of the 2 for 5, using as inspiration the Ding Fries are Done song - which is a parody to begin with.

the parad

the tvc spot:

the radio spot:

the conversation:

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Global CSO: Paula Vampre ECD: Fernando Pellizaro Senior Art Director: Sergio Takahata 
Senior Copywriter: Nellie Santee Art Director:
 Sera Takata Copywriter: Jared Schermer 
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