in a nutshell

project

Diwali | Maybelline

Objective: Create an ownable campaign as a global brand from NYC celebrating Diwali for the first time that pushes Maybelline's product superiority while tapping into how the Gen Z global nomads celebrate the festival.
 

Insight: From Mumbai to NYC, more and more cities around the world are illuminating during Diwali. Wherever the diaspora gathers, they bring the light using fashion and makeup to express themselves through bold, unique looks. 

Strategy: Show that Diwali is wherever we come together. Wherever we gather, we bring the light.

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Idea: NYC Ignites The Diwali Light

role