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the strategy
in a nutshell
project
Holiday Cans | Budweiser
Task: Create a holiday campaign idea that comes to life on TVC/Social and ultimately cements Budweiser's place during holiday occasions.
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Context | Challenge: There’s no shortage of signs and traditions that mark that the holidays have arrived. And this includes brands, they create worlds that people look forward to “visiting” every year (ie. Coka-Cola, Corona).
Historically, Beer doesn't sell well during the holiday season. 'Tis the season for trading up to wine + spirits. So, Budweiser began to launch special edition cans to drive interest through the Holidays. It worked, but there was room to keep growing in 2021.
One Line Brief: Holiday Cheer With The King Of Beers
GET: people coming back together for the holidays
TO: “cheers” their Holiday occasions with Bud
BY: creating and bringing them into our world of Holiday cheer
role
Strategist
category
Beer
the idea
open for holiday cheer
Baking cookies with your grandma. Decorating the tree with your mom. Meeting up with old friends over a few beers. These are the holiday traditions that always feel better when we’re together. And the same goes for drinking Buds.
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Budweiser introduced their new limited edition Holiday Cans by infusing them into nostalgic holiday moments of togetherness.
thanksgiving
christmas
