in a nutshell

Objective: 

Re-excite existing consumers and recruit Zillennials to the Lifter Gloss franchise by introducing them to the Lifter Lip Look – an even fuller, lifted look achieved by pairing new Lifter Liners with existing Lifter Glosses

                
Insight:

Older Gen Z’s believe that its important to have the opportunity to personalize and customize, whether their fast-food order or beauty routine. 

Strategy:

Excite consumers by tapping into the idea of mixing and matching to create their own mouthwatering combos. Use the world of fast food and its endless customizable combos as a metaphor to show the possibilities of creating even fuller Lifter Lip looks when they mix and match new Lifter Liners with Lifter Glosses.

Idea: 

Make It A Combo! Lifted Lip Look.